Albany Web Design and SEO

Crossgates Mall - a large business center in Albany, NY that has web design

Albany Area Web design and SEO

Ortana Technologies Albany Web Design

Ortana Technologies was founded in Delmar, NY, which is right next to Albany. We know the area inside and out, and that is why we can help you grow your business by building a website that actually performs. Our Albany SEO services are custom to the capital district area, meaning that we will help improve you in your Local SEO rankings. Ortana Technologies’ web design services can help you place your small business on the map – literally, because we provide a Google My Business listing which places you on Google Maps. Check out our small business web design package, for all the things you need to be successful online.

What is SEO?

Search Engine Optimization, commonly abbreviated as SEO is the process of modifying your website, to boost your rankings on search engines. You may be surprised to find that just one company holds 93% of the search engine market share – Google. And Bing has a far second place at a measly 3%. At Ortana Technologies, we optimize your website for all search engines, but pay special attention to Google and Bing. There are two main types of SEO, regular SEO, local SEO.

How can I improve my website's rank?

There are many ways to improve your rank in search engines, but here are a few of them:

  • SEM: Search Engine Marketing is a form of search engine optimization, that requires you to pay to improve your results. These are most commonly noticed on search engines as the first few results with “ad” next to them. Some people consider this cheating the system, however it is very effective, and it also funds all of Google’s free products such as Gmail, Calendar and some tools for web design.
  • Organic SEO: Just at the grocery store, when you see the word “organic” you think, fresh and clean of any pesticides. In marketing it is very similar, as you don’t have to pay for any advertising. If you can nail this down correctly, it is usually the cheapest and most effective way to increase your website’s traffic. Hiring a professional such as Ortana Technologies is extremely beneficial. 

Why do I need SEO?

When your website is fully optimized for search engines, you will start to gain a lot of traffic without having to pay for expensive advertising. When visitors come to your website, there is usually a massive increase in sales, meaning that you get to make more money, and expand your business. This about this, how many times have you gone to the second page of google? – not many, that’s why website search engine optimization is crucial for your albany based business to crush the competition.

What do we do for SEO?

Ortana Technologies provides a multitude of services for Search Engine Optimization but here are a few key components:

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